What is a Mystery Shopper?

Even though mystery shopping has been around for more than 70 years, many people have never heard of this type of service. As you will discover, becoming a mystery shopper is easy, it produces a little bit of income, and gives you an opportunity to help businesses improve overall customer satisfaction. Working with a reputable company, one that employees the mystery shopper, you will have an avenue for getting out and earning some income. Every mystery shopper has the same goals - working covertly to increase a company’s sales, reduce risk of liability, making employees more aware of the customer, and improving customer satisfaction.

All of this is done using a special process in which the mystery shopper would take on an assignment, go to the business anonymously, and gather all of the required information. Then, the mystery shopper is required to complete a form, submitting it to the company hired by. In turn, this company will perform an analysis of the information, followed by a plan or recommendations to the customer on improving operations and performance. Although the mystery shopper performs that same type of job, the jobs themselves vary dramatically. For instance, if you were to become a mystery shopper with a number of companies, you could end up performing a restaurant, oil change, apartment, and clothing store shop in a single week. The type of assignment the mystery shopper does is dependent on the industry for which the shop is being completed.